And profit potential for specific aspects of the

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and profit potential for specific aspects of the market such as the customer's age group,geographical area or type of product:+ Determine what products and services are most profitable.+ Discover the source of the information provided the most reliable events.+ Optimize responses to changing customer needs.Marketing plan ofApplecompany.
Marketing plan for Apple Inc. has been created by its Marketing team led by theSenior Vice President of the department to set the objectives and the strategies for making allApple products the favorites in the United States.The marketing environment has been veryreceptive to Apple’s high-quality goods. Products such as the iPhone, iPod, iPad and MACcomputers and software have given customers a new idea of technology. Apple products havenot only satisfied customers’ expectations, but also provide a unique value amongcompetitors. Even though Apple has positioned itself as a favorite brand, it can continue todevelop innovation winning and retaining customers.Apple Inc. is a multinational corporation that creates consumer electronics, personalcomputers, computer software, and commercial servers, and is a digital distributor of mediacontent. Apple is the creator of the iPhone smart phone, iPad tablet computer, iPod portablemedia players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniakcreated Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977in Cupertino, California.[App171]Apple’s overall Objective:Two most important objectives are followed by the company that is to remove theinterruption of the middlemen and reduce the price of the product to sell them directly to thecustomers and to fulfill such objectives special strategies are planned by the company. Thecompany is involved in the manufacturing of its own storage products and the computeraccessories especially printers and projector. Company is also focused in the expansion of itsnetwork across the world.Beside the overall objective, Apple also focuses onMarketing Objectives for TheProduct.Firstly, the Improvement should be done in respect of brand name that should beabout 60%. Secondly, per year sales and revenues are increased by 20%.
Apple’s Goals:The goalof Appleis to distribute high-qualitytechnology productsto allconsumersin aroundthe worldtolead and own the technology market. There are some Apple’s goals in2017:-Expand emerging markets.-Develop great products.-Improve iPhone, iPad, iPod, MAC, software.-Initiate collaborations with networking companies.-Provide the customer what they want.Apple’s vision statement:Apple’s current vision statement was introduced by CEOTim Cook, who stated, “We believe that we are on the face of the earth to make greatproducts and that’s not changing. We are constantly focusing on innovating. We believe inthe simple not the complex. We believe that we need to own and control the primarytechnologies behind the products that we make, and participate only in markets where we can

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Term
Summer
Professor
Linh Pham
Tags
Business, Marketing, Pricing,

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