After purchasing his software daniel should a create

Info icon This preview shows pages 67–69. Sign up to view the full content.

View Full Document Right Arrow Icon
after purchasing his software, Daniel should: A. create realistic expec his communication w B. carefully demonstrate the software to his customers' sta C. provide a satisfaction guarantee or return policy. D. provide a hotline to answer customers' questions. E. all of these. All of these actions would help to ensure customer satisfaction after the sale. AACSB: Analytic Blooms: Apply Difficulty: 1 Easy Learning Objective: 05-04 Discuss postpurchase outcomes. Topic: Postpurchase 68. (p. 105) Jorge is running for Congress against a sharp, experienced politician, someone who is known for her debating skills and cunning wit. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Like marketers, political candidates who set expectations too low could:
Image of page 67

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Although inflated expectations are dangerous in that they can create dissatisfaction, unreasonably low expectations are risky as well, since they may cause voters to write Jorge off as an incompetent candidate. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-04 Discuss postpurchase outcomes. Topic: Postpurchase 69. (p. 105) Darrell sells custom cabinets for upscale residential homes. Darrell hopes that satisfied customers will create word of mouth referrals for him. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT: Telling customers that his cabinets are the best available anywhere would be dangerous, since this statement would set expectations to unreasonably high levels and probably cause dissatisfaction. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-04 Discuss postpurchase outcomes. Topic: Postpurchase 70. (p. 105) Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. When they occasionally see those clothes hanging in the back
Image of page 68
Image of page 69
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern