effects of this if it does not continue to address and show evidence of their CSR missions being
accomplished. Apple can avoid sabotage/discredit of its brand name by applying ethical
corporate culture for all international affairs and using “
social media platform which has the
dubious potential to either promote or destroy any issue, including CSR campaigns” (Hughes 1).
Overall media has become a weapon for society to reveal and create pressures on a business for
humanitarian movements.
9.
Does Apple face an industry-specific issue, or do the same issues appear in other
industries?
Labor rights violations is an issue that can be present in any industries that uses a labor process.
As mentioned in Lee’s article Barry Collings argues “why pick on us?...It’s not the only tech
company using cheap labor in Asian factories: in fact, show me one that isn’t. Panorama could
equally have substituted Apple for Microsoft. Samsung, Sony, or even a British firm such as
Tesco, which has its Hudl tablets made in the same factories as Apple does. Picking on Apple
because it’s the company that’s made a public commitment to improving workers welfare seems
a little perverse” (Lee 5). Collin’s argument is adolescent and points fingers at other company’s
‘doing the same thing.’ Given Apple’s stature it is apparent it is a leader in the business world
and needs to do its part in leading by example. Apple can achieve this by treating “corporate

values and formal standards of conduct as absolutes, creating conditions, guidelines for
engagement of suppliers, allow foreign business units to help formulate and interrupt ethical
issues and support efforts to decrease intuitional corruptions” (Donaldson 1). Pointing fingers
only illustrates a firm’s desperate attempt to darken the spotlight on their behavior and pass it on
to another. Apple has the finances to be the leader in CSR and can set standards for other
businesses to observe by. A business conducting unethical behavior is not a valid reason for
another business to do the same. Instead the aim should be to stop practicing or justifying
unethical corporate behaviors. Given today’s economy professional referees should be
inaugurated to mediate business partnerships and be the whistle blowers.
10.
If you were in the position of Jeff Williams, what, if anything, would you do
differently?
In the position of Jeff Williams, I would allocate some of Apple’s revenues into smart contracts
in blockchain management of their supply chain.
“A smart contract is a digital contract that self-
executes when predetermined conditions are met” (Holder 1). Smart contact promotes
centralization of data so more people along the supply chain know exactly where their products
are coming from. Smart contracts can provide supply chains with accuracy, speed, security and
brand creating trust. Smart contracts in Blockchains can aid in the resolving the transparency
because it will allow
parties on the blockchain to access full information on the blockchain, this
will address disclosure or restricted areas. Digitization of smart contracts will also eliminate the


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