Despite these challenges garner provided a favorable

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illiteracy rate. Despite these challenges, Garner provided a favorable environment for Cocoa Marketing and processing. Legal: Phatak (1983) explained political and environmental factors, including tax incentives, environmental protection law and other special incentives. Ghana's Cocoa Marketing and processing business environment is influenced by lawful factors, such as processes, procedures, rules for the establishment of brand new businesses; labor and employment laws; taxes; dispute resolution; competition law; consumer protection laws and environmental laws and regulations on the marketing and processing of local cocoa. Although Ghana's labor laws are very flexible, they need employers to provide employees with favorable working conditions and legitimate wages and benefits. The PESTEL Analyse of Nigeria is similar with Ghana. The only difference is the increase in the production of Nigeria cocoa is benefited from high grower prices. And to a limited extent also to the government support as outlined in the 2011 Cocoa Transformation Action Plan. The PESTEL Analysis shows that as the cocoa production countries Ghana and Nigeria have the most common output. These are low input, improper maintenance and pest control, poor shadow management, little or no use of fertilizers, and aging of cocoa farms. Under this model, farm gate cocoa prices, high investment prices, no access to loans and credit and small farm scale are seen as external factors beyond the control of individual farmers. They affect the general conditions of cocoa production, but have no direct effect on output. Direct action has the limitation and choice of higher production in the crop system. In order to recommend what strategies the company needs, it is important to analyze the competitive environment. In the analysis of Hershey's competitive environment, factors to be considered include the candy industry and the macro environment, which
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will affect the successful operation of the company.. Therefore, Porter’s Five Forces will be used. Porter’s Five Forces Bargain power of buyers: As stated by Porter (1980), Bargaining power of buyers increases two factors: a large number of buyers and buyers have relatively low profit products. However, because of a huge amount of different products and costs, the bargaining power of buyers is at most low to medium. Bargaining power of suppliers: A company that has a significant influence on the final product in accordance with price and quality. The major products used by Hershey are sugar, milk and cocoa. Any alternative of these commodity prices would have directly impact on the price and profitability of products. Because of the decline in production of cocoa beans, the price of cocoa beans has reached the highest level in 23 years, so candy producers are facing increasing cost pressure (BBC, 2008). The H ershey is committed in 2020 , 100% to obtain certification and sustainable cocoa , plan ning
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