4.Explain the following expressions: “time is money” and “manana syndrome”. Give two examples of how a precise reckoning of time cultures and a loose reckoning of time cultures could cause problems in conducting international aviation business.Ferraro & Briody (2016), describe the expression “time is money” time is seen as a material that must be used carefully and efficiently. Here people are expected to make schedules, establish timetables and meet deadlines. In the expression “manana syndrome” which is exclusive to Mexican business, the word “manana” really means tomorrow, but in business, it will actually mean not today. Here these day-to-day working situations will require greater patience as there is less attention given to deadlines (p. 46-47). If an airline had a strict precise reckoning of time it would be very difficult to maintain this standard. In the world of aviation leaving on time and arriving at your
2.3 - END OF MODULE REVIEW5destination on time are great goals but are hardly ever achieved. Things come up that will keep an aircraft from departing and arriving on time like backups on the taxiways, weather, and maintenance issues with the aircraft. But, in the same instance,they could not operate with a culture of loose reckoning either. People need to be in place a specific time to load the aircraft so that timetables can still attempt to be met. If the current timetable is not met them that could cascade down the line to the next departure for that same aircraft would be even later. Define ‘metaphoric analysis’. Provide an example of how metaphors can be used to benefit an international aviation business?