Annual Report 2017). Wal-Mart was built on a foundation of saving customers money, it helps them become the most trusted retailer and they remain deeply committed to everyday low prices. Wal-Mart is focused on driving everyday low cost through cost of goods savings and supply chain efficiencies and by increasingly leveraging technology to
6 change how they operate. Wal-Mart are committed to saving customers time. Customers love Wal- Mart’s convenience of online grocery available in over 600 stores. Innovations like Wal-Mart pay and pharmacy express lanes make checkout fast and easy in their stores. Customers can place an order on Walmart.com and have it delivered to their doorstep within two days (Wal-Mart Annual Report 2017). Wal-Mart are deeply committed to being the lowest cost operator by driving savings through their cost analytics program in areas such as sourcing. Wal-Mart can fund growth and lower prices for customers. They have increased their vertical integration, improved logistics an leveraged new data tools to expand their cost advantage. Wal- Mart are increasingly leveraging technology and data to target prospective members, attract them and to retain them by delivering personalization at scale. Wal-Mart has diversified their payment options including launching the acceptance of American express the past year to drive small business member growth (Wal-Mart Annual Report 2017). Walmart stores are engaged in retail and wholesale operations in various formats around the world. Through their operations they help people around the world to save money and live better anytime and anywhere. Through innovation they are striving to create a customer centric experience that seamlessly integrates digital and physical shopping and saves time for their customers. Each week Wal-Mart serves over 260 million customers who visit 11,695 stores in 28 countries. Wal-Mart earns the trust of its customers everyday by providing low prices which is Wal- Mart’s pricing
7 philosophy under which they price items at a low price every day so its customers trusty that Wal- Mart’s prices will not change under frequent promotional activity (Wal-Mart Annual Report 2017). Wal- Mart’s commitment is to control expenses so that its cost savings can be passed along to its customers. Wal- Mart’s digital and physical presence are investing to provide customer access to its broad assortment anytime and anywhere (Wal-Mart Annual Report 2017). Wal-Mart U.S has historically had the highest gross profit as a percentage of net sales. In addition it has historically contributed the greatest amount to the company’s net sales and operating income. Wal-Mart international consists of their operations outside of the U.S and includes retail, wholesale and other businesses. These businesses consist of numerous formats including supercenters, supermarkets, hypermarkets, warehouse clubs, home improvement, specialty electronics, apparel stores, drug stores and convenience stores as well as digital retail. The overall gross profit rate for Wal-Mart international is lower than that of Wal-Mart U.S Wal-Mart is committed to helping customers save money and live better through everyday low prices supported everyday low cost (Wal-Mart Annual Report 2017).
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