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Figure 5-251. In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life. These are typical __________ for smart phones. A. considerationsB. evaluative criteriaC. information bitsD. quality considerationsE. value sources52. According to the information in Figure 5-2 above which of the following brands would be the best choice if the consideration set for a smart phone included the following criteria: (1) display, (2) navigation, and (3) battery life?
Chapter 05 - Understanding Consumer Behavior53. According to the information in Figure 5-2 above, which smart phone offers the best voice quality? 54. Carmine overheard one of his co-workers in a phone conversation say, "Thank you for taking my call so quickly. I'd like to order number RD 2217 MP3 player. Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process? 55. Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain: A. to use credit or to pay cash.B. to buy one or buy several.C. from whom to buy and when to buy.D. to buy immediately or wait for it to go on sale.E. to buy in person or to buy online.56. Melissa has just told her supervisor, "I'm so glad I bought the Motorola RAZR2 rather than those other phones I was considering. I can do my E-mail, access my music, and even search the Web with it. It's like having a mini-computer in my pocket." Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation? 5-18
Chapter 05 - Understanding Consumer Behavior57. At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied. 58. Firms such as General Electric (GE), Johnson & Johnson, Coca-cola, and British Airways focus attention on __________ to maximize customer satisfaction and retention.