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perceived as a key component in the success of hospitality establishments by durable connection with other major companies in the hospitality industry and adapting in to more innovative approaches. MISIONProvide variety communities valuable and meaningful cafe experience through our espresso coffee machines by formulating cooperation with alliances that could share and fulfil efficiency, reliability and sustainability needs of our hospitality clients. Consecutively, it will reward us with profits which would allow our stakeholders and communities in which we operate to prosper.As your further reference, kindly find attachment on this email.Please feel free to contact me if you have any question.Thank you for your time.Best Regards,Assistant Marketing ManagerMacVille123 Lonsdale St, Sydney, NSW 2345 AustraliaFax: 0123-456-788
APPENDIX (NOTE FROM THE MEETING)REVENUES: Increasing and maximizing ROI EMPLOYEE: Provide employee opportunities to exercise own leaderships, motivated and inspired each other accordingly.COMMODITY/SERVICE: Constantly updating commodity and services following needs of clients, customers and trends.PARTNERSHIP: Establish reliability and loyalty in the hospitality according to develop networkin the hospitality. Increase acknowledgements as leading company in new areas.4BSBMGT616A_YUMIKO TSUNODA_STD06906
Task 2ENVIRONMENTAL ANALYSISBusiness is easily affected by variety of matters. External influences have captured the attention fromcompanies and consumers across the world and how the commodities and services are delivered, and to work with the organic environment.Changes inside of organizations are also determine the business so that these must continuously monitor, identify, adapt/seek potential to be new opportunities bring prosper to the businesses. It is key factors to success businesses that organizations manipulate internal and external factors withimplement of appropriate strategy plans. PEST ANAYSISPest Analysis is a measurement to identify external forces surrounding an organization. It is a simple framework to analysis and recognizes environmental influences in circumstance surrounding an organization from main four influences such as Political, Economic, Social and Technological.In terms of Macville, these four factors will affect the business as below.POLITICALECONOMIC- Tariffs on import of espresso machines will be - Strengthen of Australian dollar against removed from the free trade policy.trading partners in coming years.- Strong possibility of introduction to imposeCarbon tax on all energy intensive products usefor commercial use.SOCIALTECHNOLOGICAL- Lifestyle trend to eat out is becoming more- New espresso machines are developed which affluent and frequent.save 30% energy than existing lines.- Steady population growth rate. - Home market for espresso machines is experiencing high growth.SWOT ANAYSISIt is a study to evaluate an organization in potential external opportunities and threats according to existing internal strength and weakness. It identifies the purpose of the business and recognize 5BSBMGT616A_YUMIKO TSUNODA_STD06906
external and internal factors which encourage to reach a goal, clearly advantages in competitive, discover new business opportunities such as product development or innovation.