F11-094 - Pham Tuan Viet.v.1.1.docx

Vietinbank uses internal resources in order toward to

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VietinBank uses internal resources in order toward to the perfection.Customers will enjoy an environment that is dynamic, creative, professional and modern.VietinBank brings honest, upright, transparent and professional ethicsVietinBank shows respect to every customer no matter they are just little partners. Protecting and developing the brand name:VietinBank develops on responsibility and social values (Vietinbank, 2018). The goals of VietinBank are divided into 2 targets: In 2018, VietinBank focuses resources to promote intensive business growth and continue to shift its business structure towards selective and efficient growth. The expected growth rate will reach 107% over the same period in 2017. VietinBank are making an effort on improving its human resources through periodic training and development in all four quarters in 2018. By setting short-term goals (growth rate of 102% per month), Medium and Long – term Development Strategy of VietinBank is to become a large financial group with the best operational efficiency in the banking system. They aim to raise their financial capacity, and improve the operational efficiency of the bank, subsidiaries and associated companies. Objectives of VietinBank Specific: To exceed the growth rate of 2017 and complete the system to achieve short and medium targets in this period. Measurable: Through providing the best services to customers, promoting retail and upgrading
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the database system to meet the needs of customers in the banking sector. Attainable: VietinBank concentrates resources to develop business activities in depth, keeps shifting business structure, selective growth while coupling with efficiency. Results-orientated: VietinBank not only pursues business goals and profit growth but also aims to link the country s socio-economic development with the Party and the Government to improve social environment, hunger eradication, poverty reduction fast and sustainable. Time-bounded: 2020 1.4. Critical analyze the performance of VietinBank From 2009 till now, in the integration process, VietinBank has confirmed their position in strengthening the trust of customers in order to become one of the leading banks in the country. For example, compare the figures at the end of 2016 and the end of 2017 (see in appendix B), it can be clearly seen that total assets and liabilities of VietinBank went up nearly VND 150,000 billion (about 16%) and hit over 101% of GMS business plan.Credit outstanding loans increased quiet dramatically by VND 128 trillion in the period. The Bank moved its credit structure with serve monetary development.Ventures in 31 Dec 2017 came to VND 240 trillion, an increment of 6.6% compared to 2016 (Vietinbank, 2018). 1.5 Assess the future directions of the VietinBank VietinBank aims at a great development and desires to become the leading bank in not only Vietnam but also in other countries. For instance, VietinBank opened some branches in Spain, Laos, Singapore, France etc. These branches create the premise for the strong development of VietinBank in other countries. In next 5 years, VietinBank may open more branches in
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