Cultural ethical legal to practice anti competitive price to protect local

Cultural ethical legal to practice anti competitive

This preview shows page 9 - 10 out of 10 pages.

Cultural, ethical & legal : to practice anti-competitive price to protect local market Cost : expensive Viability : good ILSC Business College BSBMKG416 Assessment V1.0615 Page 9 of 10
Image of page 9
Social media Objective : to reach critical mass and get a maximum exposure Cultural, ethical & legal : it is the best way to be noticed by Chinese people across all over the China. Only appropriate content should be contain. Cost : inexpensive Viability : great and last long period Prioritise & document marketing activities Primary marketing activity Social media Secondary marketing activity Sales promotion Social media can be actioned immediately and result can be received in short of time. The feedback from the exposure on social media will help gain customers to sales promotion Resources need for implementation Social media : actioned by marketing manager, graphic designer/ fairly low budget / computer, cell phone No exposure to underage Sales promotion : actioned by marketing manager, graphic designer, sales staff / high cost / display, product literature display has to be secure monitor & review marketing performance & performance gap conduct focus group survey / reviews from website social media does not allow for a tangible experience for customers but the business can direct customer to wine event. 4 KPI : views, comments, likes, shares the product can be sold out or insufficient for the promotion sales promotion : we can have excessive products at the end of the promotion event, so we could find another suitable market to dump the product. If it gets so popular on social media, it could be spam advertisement for some people and can be annoying them and get bad reputation. ILSC Business College BSBMKG416 Assessment V1.0615 Page 10 of 10
Image of page 10

You've reached the end of your free preview.

Want to read all 10 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture