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patterns of demand such as vacation, events such as sports, conferences, and political gatherings, among others. Such strategies will be used to predict demands and calculate seat supplies at various times of the year to maximize profitability and reduce the effects of high flight and operational costs. Price incentives will be offered during off-peak seasons to attract more passengers on board (Holloway, 2017). Lastly, prices will be determined by the fuel prices in the international oil market. When fuel prices increase, the flight costs will also be increased by equivalent margins. On the other hand, prices will be lowered marginally when fuel prices fall in the international market. References
AIRLINE FARE STRUCTURE 5Belobaba, P., Odoni, A., & Barnhart, C. (Eds.). (2015). The global airline industry. John Wiley &Sons.Holloway, S. (2017). Straight and Level: Practical Airline Economics: Practical Airline Economics. Routledge.Tavana, H., & Weatherford, L. (2017). Application of an alternative expected marginal seat revenue method (EMSRc) in unrestricted fare environments. Journal of Air Transport Management, 62, 65-77.