terrible for the consumer. Glasses simply shouldn’t cost that much.”THE ISSUE: A MONOPOLIZED INDUSTRY
10/20/2017How Warby Parker Disrupted A $140B Industry | Disruption5/11“It's terrible for the consumer. Glasses simply shouldn'tcost that much.”WHEN ITS FOUNDERSdreamt of Warby Parker back in that b-school computer lab, theyknew: In order to cut prices, they would need to cut costs. Everywhere.“So, we started looking at the frames we loved — really digging into the cost of the materialsand the process of making them,” he recalls. “And we realized we could dramatically bring
10/20/2017How Warby Parker Disrupted A $140B Industry | DisruptionTo avoid markups, Warby Parker designs product in-house. They sell directly to consumersvia their website and stores. And least sexily, but most importantly, they order their ownmaterials (like acetate) from Italy and then manufacture frames at the same Chinesefactories as their high-end competitors. They trimmed allthe fat.“We built an independent, vertically-integrated brand that avoids unnecessary markups.Basically, we do everything ourselves,” Gilboa says.This disruptive process enables Warby Parker to keep prices low, selling lensed glasses forless than $100. (Some frames and options like thinner lenses cost more.)
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- Winter '08
- Developmental Psychology, Sunglasses, Warby Parker