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2. in-direct marketing channels: one or more intermediaries works with manufacturers to provide goods & services to customers.-Managing the marketing channel & supply channel
franchising (the most popular type of contractual vertical marketing system) it is a contractual agreement between a franchisor & a franchisee to operate a reail outlet using a name & format thats developed & supported by the franchisor.oA franchise system combines the entrepreneurial advantages of owning a business with the efficiencies of vertical marketing systems that function under single ownership Corporate vertical marketing system:the parent company has complete control and can dictate the priorities/objectives of the marketing channel b/c it owns multiple segments (ex. manufacturing plants, warehouse facilities) . by virtue of ownership there is less potential conflict among segments of the channel. Managing marketing channels & supply chains through strategic relationshipsStrategic relationship (partnering relationship): marketing channel members are committed to maintaining the relationship over the long term & investing in opportunities that are mutually beneficial. In a conventional or administered marketing channel, there are