The top three things for schoolsto do to ‚toot their horn‛ are:1)Tweet/Twitter, Facebook, put on website, send news release to local mediashowcasing the good news. Keep partners informed of good news.2)If you’re building relationships with the business community, create a distributionlist and let them know every time there are student gains on test scores—give thema reason to invest. Send notes home to parents. Create your own news article, usingphotos of smiling students and educators. Ask local churches and grocery stores topost on their bulletin boards. Promote, promote, promote!3)Let other schools know what you are doing; promote your success in schoolnewsletters/magazines that go out to parents and the community and through thedistrict website.Remember that:Every interaction is an opportunity to build partnerships.Positive communication is an important first step.As we interact with families and communities, we become better communicators.In this era of technology, people are constantly acquiring new communicationstrategies.53