Course Hero Logo

Qualitative research a review of qualitative

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 132 - 135 out of 155 pages.

qualitative research?: A review of qualitative interviews in is research.Journal ofComputer Information Systems,54(1), 11-22. Retrieved fromMarshall, G. W., Moncrief, W. C., Rudd, J. M., & Lee, N. (2012). Revolution in sales:The impact of social media and related technology on the selling environment.Journal of Personal Selling & Sales Management,32, 349-363.doi:10.2753/PSS0885-3134320305Marshall, C., & Rossman, G. (2014).Designing qualitative research(6th ed.). ThousandOaks, CA: Sage.Mergel, I., & Bretschneider, S. I. (2013). A three-stage adoption process for social mediause in government.Public Administration Review, 73, 390-400.doi:10.1111/puar.12021Merriam, S. B. (1998).Qualitative research and case study applications in education.Revised and expanded from case study research in education. San Francisco, CA:Jossey-Bass Publishers.Meuter, M. L., McCabe, D. B., & Curran, J. M. (2013). Electronic word-of-mouth versusinterpersonal word-of-mouth: are all forms of word-of-mouth equally influential?.
122Services Marketing Quarterly,34, 240-256.doi:10.1080/15332969.2013.798201Mikėnė, S., Valavičienė, N., & Gaižauskaitė, I. (2013). qualitative interviewing: field-work realities.Socialinis darbas,12(1), 49-62. Retrieved from-institutas/studijos/bakalauro-studiju-programos/socialinis-darbas-ir-teises-pagrindai/Miles, M. B., Huberman, A., & Saldaña (2014).Qualitative data analysis: A methodssourcebook.Thousand Oaks, CA: Sage.Molina-Azorin, J., Lopez-Gamero, M., Pereira-Moliner, J., & Pertusa-Ortega, E. (2012).Mixed methods studies in entrepreneurship research: Applications andcontributions.Entrepreneurship & Regional Development, 24, 425-456.doi:10.1080/08985626.2011.603363Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationshipmarketing.Journal of marketing, 20-38. Retrieved fromMoore, D., & Bowden-Everson, J. L-H. (2012). An appealing connection-the role ofrelationship marketing in the attraction and retention of students in an Australiantertiary context.Asian Social Science, 8(14), 65-80. doi:10.5539/ass.v8n14p65Moustakas, C. (1994).Phenomenological research methods.Thousand Oaks, CA: SagePublications.Mukherjee, A., & Nath, P. (2007). Role of electronic trust in online retailing a re-
123examination of the commitment-trust theory.European Journal of Marketing,41.1173-1202. doi:10.1108/03090560710773390Mukhopadhyay, S., & Gupta, R. (2014). Survey of qualitative research methodology instrategy research and implication for Indian researchers.Survey of QualitativeResearch Methodology in Strategy Research, 18, 109-123.doi:10.1177/0972262914528437National Restaurant Association. (2014). Restaurant industry forecast. Retrieved from-Research/research/RestaurantIndustryForecast2014.pdfNaidu, D., & Patel, A. (2013). A comparison of qualitative and quantitative methods ofdetecting earnings management: Evidence from two Fijian private and two Fijianstate-owned entities.Australasian Accounting Business and Finance Journal,7(1), 79-98. doi:10.14453/aabfj.v7i1.6Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the Like button: Theimpact of mere virtual presence on brand evaluations and purchase intentions insocial media settings.Journal of Marketing,76(6), 105-120.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 155 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
NoProfessor

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture