When a firm spends one resource to build another

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10. When a firm spends one resource to build another resource, we say the firm… B a. has diversified b.  has invested 1
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c. has pursued a niche strategy d.  all of the above 11. A bona fide transaction is an actual exchange among parties that have some form of communication, is  freely made, and is expected to produce benefits to all parties. A 12. In the Porter model, marketing channels are assumed to exist between… C 13. Since premium goods are higher priced than discount goods,… D b. none of the above 14. Marketing is… C a. the process of planning and executing various functions to create exchanges that satisfy individual  and organizational goals b. the process by which one party attempts to increase the likelihood of striking the transaction they  wish to strike. c. both of the above d.  all of the above 15. The dominant driving force of the products made by most firms today is to make whatever is “hot.”    B 16. Product development, buying, selling, and risk management are all… A 17. Decisions to extend a product line… D
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