several form either tangible or intangible product. Products include tangible object such as sugar, clothing and house. Other than that, product also can be in intangible such as services and place. The service can be said as an activity that is essentially intangible and does not result in ownership of anything. FashionValet is one of the fashion hubs in Southeast Asian’s. have offering a variety types of product for men, women and for kids as well. The products include apparel, accessories, beauty, shoes and more. Started up with around 10 designers and brands, with their continual effort to play host to local designers now, they come a stunning visual story of over twenty designers and 500 brands offered. Comes hundreds of brands and famous designer such as RizmanRuzaini, FashionValet become eyes of people that seek for the cool looks, looking for updated fashion with the best quality. The designers and brands not only from Malaysia but also from the international. This is also become the strategies to adapt with the differentiation of tastes, interest, demographic and geographic. The strategies successfully expand their, market not only in local market but also in global market especially Southeast Asian’s. FashionValet also shows its improvement in the fashion industry through the creation of a new brand for women's scarves which is the subsidiaries company under this company, The Duck Group. This innovation make FashionValet product special is duck shawl that used two-line segment which is the ordinary scarves and the limited edition. The Duck scarves have attracted an individual or group of people that desired an exclusive scarf. In terms of their service, FashionValet also have a return product policy within 30 days if customer did not qualify or not satisfy with the quality or size of the product that they have purchased. FashionValet also have offers free shipping for express delivery with the local delivery and international. 3
COMPARISON 4P’S OF FASHIONVALET & ZALORA 2. PRICE The price of fashion industry will also be an additional factor in making decision. FashionValet makes money by profiting the price difference between cost price and selling price. Pricing that also been used by Fashion Valet can be said as cost-based pricing. Cost-based pricing is setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk. The price of any product by Fashion Valet is generally based on the costs of the materials and labour needed by them to produce the products. In fashion, an additional factor is that the price needs to reflect the image that the company wants to establish. Then, the cost production of Fashion Valet is slightly higher than another boutique clothing that pushes to a slightly exclusive product price. This premium price reflects that their products are quality and exclusive. Besides that, the Company wants a top-class image, therefore setting a price point beyond what the actual cost is needed.
- Fall '19