BSB51915 Diploma of leadership and management
Cluster number and name:
CL_LMD 3.1-Manage quality customer service and facilitate continuous
Units of competency:
BSBCUS501 Manage quality customer service
BSBMGT516 Facilitate Continuous Improvement
Student’s ID and full name:
Number of weeks
In addiction, the organization has deployed SharePoint specific solution for the fashion
industry, based on the real-time data analysis platform. The goal is to improve the customer
buying experience and the management of the group's factory, wholesale and retail operations.
After the implementation of this system, the organization registered very positive results in retail
and especially in the space of electronic commerce using. For information management this is a
determining factor for the organization to stand out even more in the markets.
This information system also assists in the wholesale, manufacturing and retail operations
of the organization's brands, bringing together in a single platform the best manufacturing and
sales management practices of products. With that application, New Balance has a unique
factory flow for the e-commerce store or customer. In addition, with predictive analytics and
real-time data capabilities, this fashion-specific system allows New Balance to learn more about
This technology aims to enable New Balance to manage business processes in a Big Data
scenario and real-time information, providing greater efficiency in management, customer
interaction in various sales channels, product launch and inventory control.
The generic strategy adopted by New Balance is Differentiation, because in addition to
competing for large market shares, New Balance also seeks to add value to its products, making
its customers see uniqueness in their products.
It is a manufacturer that makes high investments in research and development, employing
the highest technology in its products, always seeking an innovative design and dictating
fashion trends. All this is also reflected in his communication, with sponsorships of famous
artists and sportsmen, as well as many different actions.