Aacsb analytic blooms remember difficulty 3 hard

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AACSB: Analytic Blooms: Remember Difficulty: 3 Hard Learning Objective: 15-07 Identify the benefits of multichannel retailing. Topic: Benefits of the Internet and Multichannel Retailing 104. (p. 321) Bertone's Office Supplies has large stores that resemble warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Their assortment of office supplies is the largest in town, and their prices are low. Bertone's is a(n): A. category specialist. B. extreme value retailer. C. off-price retailer. D. full-line discount retailer. E. warehouse club. Category specialists offer a narrow but deep assortment of merchandise. Extreme value retailers sell at a low price, but have a more limited merchandise selection. An off-price retailer purchases excess merchandise from manufacturers and retailers and has an inconsistent merchandise selection. A full-line discount retailer would have a broader selection (i.e., more than just office supplies) than Bertone's does. A warehouse club is a large store offering a limited and irregular assortment of merchandise. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 105. (p. 323) Carol's Studio, which offers zumba dance classes for all ages, located in a shopping mall is known as a(n):
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A Service retailer is a firm that primarily sells a service rather than merchandise. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 106. (p. 322) Which type of store is small and offers limited merchandise assortment at very low prices? Extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at a very low price. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 107. (p. 330) Which of the following can collect data on how consumers navigate through a website, monitoring the pages customers look at?
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108. (p. 315) Which of the following strategies is designed to
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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