pm. In 2018, Nike operated a total of 1,182 retail stores throughout the entire world (O’Connell, 2019). Stores include online platforms, outlet stores, independent stores, and smaller retail stores. Store hours vary depending on location and type of store. Much of Nike’s footwear is produced in Vietnam, Indonesia, and China (Carpenter, 2019). East and South West Asia are major operating factories for the company. Other suppliers include technology suppliers, law and financial firms, and equipment suppliers.
TITLE OF YOUR PAPER IN CAPS 4 Portfolio Review Products and Services The potential market includes adolescents to younger adults. However, the company states that everyone can be a potential athlete. Nike supplies products for all genders and all ages. Nike is a sports brand and often targeted to sports players and members. The estimates on how big the sports industry is, varies by source, but it’s commonly considered to be more than $500 billion, with some estimates running up to $1.3 trillion (SportyCo, 2017). Nike offers everything from apparel to sports gear to grocery items. The company has products for individuals to professional athletes. The newest product from Nike will be Nike Performance Supplements and Vitamins. These will be made available in tablets and gummies. There will be Nike Pro, Nike Max, and Nike Sport. Nike Sport will be aimed toward youth athletes over the age of 8 and promote focus and performance. Nike Max will be for adult athletes that aims for alertness, energy, and weight loss. Nike Pro will be for adult athletes and will promote overall higher endurance, speed, and longevity. Vitamins and supplements are a large market. Paired with the sports industry, the benefits can be extreme. About 71% of U.S. adults, or more than 170 million Americans, reported taking
You've reached the end of your free preview.
Want to read all 7 pages?
- Spring '20
- Vitamin, Nike, Inc., Bill Bowerman