Experienced marketers may use personas but a new marketer must develop them

Experienced marketers may use personas but a new

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Experienced marketers may use personas, but a new marketer must develop them from scratc h using intuition, trial and error, and market research. Three-Step Persona Development Cycle: (1) Identify Persona Roles listing all relevant personas by role. Think of a few or well-known companies or consumer gr oups that are relevant to a specific industry or business. (2) List Needs and Situational Triggers from personas' perspectives, defining concerns, symptoms, and problems. Consider the needs and situational triggers for the personas identified earlier. (3) Create Messaging Objectives suited to each persona's needs that you have the expertise to address and note those that you d on't. Create messaging objectives, which are "purpose-oriented goals for your communication s" with each of the personas defined earlier. In order to be effective, a social media marketer must tailor his or her message toward each gr oup being addressed. Once a social media marketer knows what information a buyer will need before making a pur chase, it is possible to design the social media strategy so that it provides a buyer with the rel evant information, making the individual more likely to buy the product. Later as feedback ar
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rives, it will be possible to adjust these messaging objectives based on new information about the personas. Persona development is a fluid process that should be constantly evolving. 5. Describe the contents of an SMM media plan 1. Title Page 2. Table of Contents 3. Executive Summary 4. Overview 5. Social Media Presence 6. Competitive Analysis 7. Setting Goals 8. Determining Strategies 9. Identifying Target Market 10. Selecting Platforms 11. Implementing 12. Monitoring 13. Tuning 6. Explain what optimization means in SMM Optimizing Posts and Post Timing means to make everything from a user's profiles to her blog posts to her Pinterest pins as visible as possible to everyone on the platform a nd sometimes also in search engine rankings. But optimizing social content is not a on e-size-fits-all proposition. Difficult to optimize social content.
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Every platform is different. But many publishers on the web who provide information on the subject. 7. Discuss uses of keywords, hashtags, and emojis in targeting branded posts Hashtags themselves have become an important source of analytics data as well as ideas for e veryone from journalists to content marketers. For all types of targeting only the targeted user s see the targeted posts in their newsfeed, although the posts can be seen by all on the brand’s timeline.32 Targeting options do differ somewhat from one platform to another, and the caref ul social media marketer understands best practices on the platforms she uses. However, there is a set of best practices that apply across platforms.
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