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Experienced marketers may use personas, but a new marketer must develop them from scratch using intuition, trial and error, and market research.Three-Step Persona Development Cycle:(1) Identify Persona Roleslisting all relevant personas by role. Think of a few or well-known companies or consumer groups that are relevant to a specific industry or business.(2) List Needs and Situational Triggersfrom personas' perspectives, defining concerns, symptoms, and problems. Consider the needs and situational triggers for the personas identified earlier.(3) Create Messaging Objectivessuited to each persona's needs that you have the expertise to address and note those that you don't. Create messaging objectives, which are "purpose-oriented goals for your communications" with each of the personas defined earlier.In order to be effective, a social media marketer must tailor his or her message toward each group being addressed.Once a social media marketer knows what information a buyer will need before making a purchase, it is possible to design the social media strategy so that it provides a buyer with the relevant information, making the individual more likely to buy the product. Later as feedback ar
rives, it will be possible to adjust these messaging objectives based on new information aboutthe personas. Persona development is a fluid process that should be constantly evolving.5.Describe the contents of an SMM media plan1. Title Page2. Table of Contents3. Executive Summary4. Overview5. Social Media Presence6. Competitive Analysis7. Setting Goals8. Determining Strategies9. Identifying Target Market10. Selecting Platforms11. Implementing12. Monitoring13. Tuning6.Explain what optimization means in SMMOptimizing Posts and Post Timing means to make everything from a user's profiles to her blog posts to her Pinterest pins as visible as possible to everyone on the platform and sometimes also in search engine rankings. But optimizing social content is not a one-size-fits-all proposition.Difficult to optimize social content.
Every platform is different.But many publishers on the web who provide information on the subject.7.Discuss uses of keywords, hashtags, and emojis in targeting branded postsHashtags themselves have become an important source of analytics data as well as ideas for everyone from journalists to content marketers. For all types of targeting only the targeted users see the targeted posts in their newsfeed, although the posts can be seen by all on the brand’s timeline.32 Targeting options do differ somewhat from one platform to another, and the careful social media marketer understands best practices on the platforms she uses. However, thereis a set of best practices that apply across platforms.