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criteria. Woman on the Go strive to provide busy women regardless of their situation with the opportunity to satisfy their fashion or accessory needs without the added hassle of brick-and-mortar shopping. Beginning with the demographic criteria, the Woman on the Go team will focuson female consumers between the ages of 18-45, the income level, family size, occupation, education level, ethnicity, and social class will not remain a focus as Woman on the Go strives to cater to any woman within those classes. Women who do not have the time or expertise to searchfor their fashion choices and need additional assistance will fall within the behavioral criteria for
WOMAN ON THE GO MARKETING PLAN PART II3the market segmentation. A detailed questionnaire will be useful during the psychographic segmentation to ensure that Woman on the Go discovers the consumer’s true internal motivation.Lastly, holding operations online will allow the Woman on the Go team to reach consumers across the globe; however, to build clientele the main focus will begin within the United States before branching out to more international markets. Ultimately, the Woman on the Go target market will be women between the ages of 18-45 that reside within the United States and do not have the time to go store to store shopping for fashion needs that also needs assistance with advice or suggestions towards those choices. Taking the time to conduct a proper market segmentation is a beneficial decision to truly save time and resources from being wasted.