B class C society D culture E ethnicity AACSB Diversity Blooms Knowledge

B class c society d culture e ethnicity aacsb

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B. class.C. society.D.culture.E. ethnicity.AACSB: DiversityBloom's: KnowledgeDifficulty: EasyLearning Objective: 06-03 understand how social influences affect an individual's buying behavior.220.(p. 159)The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people is called a(n): A. personal environment.B.culture.C. motivation.D. learned set.E. opinion set.AACSB: DiversityBloom's: KnowledgeDifficulty: EasyLearning Objective: 06-03 understand how social influences affect an individual's buying behavior.6-124
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Chapter 06 - Final Consumers and Their Buying Behavior221.(p. 159)With respect to culture and consumer behavior, A. culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.B. culture may exert many subtle influences on other aspects of consumer behavior.C. different cultural subgroups are likely to require different marketing mixes.D.all of the above are correct.E. none of the above is correct.AACSB: TechnologyBloom's: Self-TestDifficulty: EasyLearning Objective: 06-03 understand how social influences affect an individual's buying behavior.222.(p. 160-161)A college student on her way to take an exam remembers that she doesn't have a pencil with an eraser--which the instructor asked everyone to bring. The store where she stops doesn't have regular pencils--but it does sell Scripto mechanical pencils priced at $2.95. That is what she buys. This case illustrates the effect of: A. personal environment.B. culture.C.purchase situation.D. learned set.E. dissonance.AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 06-04 explain how characteristics of the purchase situation influence consumer behavior.6-125
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Chapter 06 - Final Consumers and Their Buying Behavior223.(p. 160-161)A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but it will cost twice as much as it would to purchase a tire in the salesperson's home city. The salesperson, not wanting to be late for his appointment, agrees to pay the higher price in order to get back on the road. This case illustrates the effect of ____________ __________ on buying behavior. A. cultural backgroundB. social groupsC.purchase situationD. learning situationE. reference groupsAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 06-04 explain how characteristics of the purchase situation influence consumer behavior.224.(p. 161)An on-site auction may stimulate a different response than an online auction. This is an example of ___________ affecting the purchase decision. A. demographicsB. timeC.surroundingsD. taskE. cultureAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: HardLearning Objective: 06-04 explain how characteristics of the purchase situation influence consumer behavior.
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