a Research that does not require the researcher to intrude in the research

A research that does not require the researcher to

This preview shows page 5 - 7 out of 7 pages.

a. Research that does not require the researcher to intrude in the research context b. All the other types of research we have studied the researcher is involved in the research 15. What is the difference between a sampling unit and a recording unit? How do these two terms relate to content analysis? a. They are primary times of unites in content analysis i. Sampling units are the basis for identifying and sampling the target population ii. Recording units are the part of the communication that is the basis for coding
Image of page 5
16. What is content analysis? What is a coding scheme and how does it relate to content analysis? What are the different types of variable coding for quantitative content analysis? a. Content analysis is the systematic analysis of the symbolic content of communications b. Coding scheme lists all variables and the codes to be applied, content analysis involves manual or computer coding c. Types of variable coding i. Time space measures: time or space devoted to topic ii. Appearance: presence or absence of message content iii. Frequency: frequency that content appears iv. Intensity: valence of message content 17. What is inter-coder reliability? Why is it important for content analysis? a. a way of checking the reliability of a measurement strategy by comparing results obtained by one observer with results obtained by another using exactly the same methods b. its important because it makes sure that coding scheme is adequate and is the final check on reliability based on analysis 18. Know the general argument for Lindner’s study on the journalistic accounts of the Iraq war. a. How do journalists vantage points affect the stories they write i. he analyzed 5 randomly selected print articles by 156 journalists 1. coded 16 variables a. 5 variables on coverage of coalition soldiers experience b. 5 variables on coverage of Iraqi experience ii. articles reflected vantage point 1. embedded journalist more likely to cover soldiers experience 2. Baghdad journalist more likely to cover Iraqi experience 3. Independent journalists more balance 19. Be familiar with Kearney and Levine’s study of the impact of MTV’s 16 and pregnant on teen childbearing. a. Four sources used i. Nielson ratings of tv viewing audience ii. Google trends iii. Twitter records iv. Microdata on live births in the U.S. from the CDC b. Data showed that the show was popular especially among young women, teen birth rates declined in the third quarter after the show aired and that searches and tweets on contraceptive use and abortion increased immediately after the show aired. 20. What are the different sources of existing data?
Image of page 6
a. Public documents and official records i. Government documents ii. Official statistics 1. Data on bithts, deaths, marriages, divorces iii. Census data iv. Much of written record contained in archives: collections located in physical and digital libraries b. Private documents i. Produced by organizations and individuals for their own use c. Mass media i. Books, newspapers, magazines, television, radio, films, the internet d.
Image of page 7

You've reached the end of your free preview.

Want to read all 7 pages?

  • Spring '19
  • Qualitative Research, researcher

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes