AACSB 3 LL 2 Learning Distinguish among traditional marketing

Aacsb 3 ll 2 learning distinguish among traditional

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AACSB: 3LL: 2Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems97.(p. 387)The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and __________. A. machine vendorsB. credit line wholesalersC. transport vendorsD.cash and carry wholesalersE. container transport vendorsThe four major types of limited-service merchant wholesalers are rack jobbers, cash and carry wholesalers, drop shippers and truck jobbers. Cash and carry wholesalers take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise. They carry a limited product assortment and do not make deliveries, extend credit, or supply market information.AACSB: 3LL: 2Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems15-130
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Chapter 15 - Managing Marketing Channels and Wholesaling98.(p. 387)Cash and carry wholesalers refers to wholesalers who A. furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.B.take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise.C. own the merchandise they sell but do not physically handle, stock, or deliver it.D. have a small warehouse from which they stock their trucks for distribution to retailers.E. work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.Text term definition—cash and carry wholesalerAACSB: 3LL: 1Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems99.(p. 387)Wholesalers who take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise are referred to as __________. A. rack jobbersB. truck jobbersC. transport vendorsD.cash and carry wholesalersE. drop shippersText term definition—cash and carry wholesalerAACSB: 3LL: 1Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems15-131
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Chapter 15 - Managing Marketing Channels and Wholesaling100.(p. 387)Cash and carry wholesalers A. handle bulky items like lumber, bricks, and telephone poles.B.typically handle office supplies, electrical supplies, hardware products, and groceries.C. handle perishable items like flowers, baked goods, and deli meats.D. are a kind of full-service wholesaler.
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