3.The __________, introduced in 2001 and now in its fifth generation, was the first commercially successful MP3 digital player.
A. Sony X-seriesB. "Phillips" GoGearC. SanDisk SansaD. Zune HDE. Apple iPod
4.The Economistmagazine predicts that the __________, "a giant iPhone on steroids," will change the landscape of the computing world.
5.Steve Jobs hopes that the iPad will change the landscape of the computing world. This means transforming not just one industry but three - computing, telecommunications, and media. Apple hopes that this industry will enable the iPad to reach a market niche between
6.Product refers to
7.A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.
A. a consumer goodB. a productC. a manufactured goodD. a stock itemE. merchandise
8.A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
9.Consumer product classifications are based upon three variables: 1) effort the consumer spends
10.A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is
11.A product is a good, service, or idea consisting of a _________ that satisfies consumers' needs and is received in exchange for money or something else of value.
A. promise or commitment from the sellerB. bundle of tangible and intangible attributesC. bundle of tangible attributesD. bundle of intangible attributesE. component parts
12.A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.
