Question 5 1 1 pts Skip to question text In a brainstorming session for a new

Question 5 1 1 pts skip to question text in a

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Question 5 1 / 1 pts Skip to question text. In a brainstorming session for a new drug that lowers cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of: Correct! encoding. Correct Answer messaging. lead generation. receiving. decoding. Text page 464 Encoding is a process whereby a sender transforms an idea into a
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set of symbols, words, or actions. In this question, transforming the idea into an ad campaign is considered encoding. The consumers who watch the ad campaign will then decode the message and hopefully *ly interpret the marketer’s message. Question 6 1 / 1 pts ______ is the outcome of an o ff er designed to motivate people to visit a business. ______ is the outcome of an o ff er designed to motivate people to visit a business. Indirect order fulfillment Direct order consignment Follower generation Correct! Tra c generation CORRECT ANSWER Lead generation Question 7 1 / 1 pts Skip to question text. Stephanie, a high school student, is having a hard time understanding some of the concepts in her AP Statistics class. The rest of the students in the class are having the same problems as Stephanie. She feels that she has an obligation to help out all of the students in her class. In order to do this, she has to pay extremely close attention to the teacher to _____ the information that she is discussing. Once Stephanie fully understands the material, she tries to explain the concept to the rest of the class. However, Stephanie's e ff orts may fail due to _____ problems. Correct! Decode, Noise CORRECT ANSWER Feedback, Noise
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Decode, Feedback Encode, Noise Encode, Channel Lecture page 72 A. “Decoding” is the process of having the receiver take a set of symbols, the message, and transform them back to an idea. “Noise” includes extraneous factors that can work against effective communication by distorting a message or the feedback received. In this quiz question, Stephanie wants to decode the teacher’s message as a receiver and then encode it to deliver the message to her peers. However, she may make a mistake when re-encoding the message to her peers and create noise. B. “Feedback” is the sender’s interpretation of the response and indicates whether the message was decoded and understood as intended. In this quiz question, Stephanie must decode (or transform the message she is receiving) what the teacher is discussing. “Noise” includes extraneous factors that can work against effective communication by distorting a message or the feedback received. C. “Decoding” is the process of having the receiver take a set of symbols, the message, and transform them back to an idea. “Feedback” is the sender’s interpretation of the response and indicates whether the message was decoded and understood as intended. In this quiz question, when Stephanie
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