NEW DELHI INSTITUTE OF MANAGEMENT
60 & 50 (B & C), Tughlakabad Institutional Area, New Delhi-110062
End Term Examination | March/April, 2020
Batch 2019-21 | Semester-II
Date: 01/04/2020 | 10:00AM – 1:00PM
Subject: Retail Marketing (MM-07) (Major-1)
High cost supply chain due to poor connectivity, out of stocks, excess
- Supply chain and
logistics cost are also high for Indian retailers. In India, suppliers believe in owning their own logistics and
transportation. These own fleet of trucks will transport only the products of 1 supplier which leads to low
optimal use of resources which therefore leads to higher costs. If this transportation is handled by other
logistics company, it will transport the goods of many suppliers which will lead to lower supply chain costs.
Real estate is also, rapid urbanisation in the country is pushing the growth of real estate. More than 70 per
cent of India's GDP will be contributed by the urban areas by 2020.
So these are some of the factors
leading to the downsizing of trade.
Q.No.4. How should Indian retailers aim for fundamental transformation, not incremental changes?
As the serious condition regularly develops, retailers face an endless procession of
new difficulties. specific improvement is rarely again enough – organizations ought to on a very basic level
plan their plans of action. The mail-request organizations were the primary to feel the tremors – the ascent
of online players like,
Amazon and Zalando had perpetually changed the guidelines of the commercial centre. Out of nowhere,
indexes given like clockwork left clients cold. The Otto Group reacted by getting one of the primary
organizations in Germany to thoroughly change its whole plan of action.
Presently the ground under blocks and mortar retailers has gotten insecure also. Online players have driven
the degree of rivalry to phenomenal levels. Therefore, retailers must ace an abundance of new difficulties –
finding persuading multichannel arrangements, yet creating and actualizing inventive store ideas