Psychology in Action

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Gender and Cultural Diversity: What Happens to Businesses When Cultures Clash – Differing cultural expectations and norms can lead to sources of misunderstanding between cultures. A few of the following tips for success with culture clashes are offered: (1) examine our thought processes, (2) adjust our behavior to match the other culture, and (3) recognize that culture clashes are emotionally stressful. B. Causes of Conflict – Researchers have identified several causes of conflict: (1) limited resources, (2) role conflict, (3) personal style and differences, (4)value differences, (5) goal differences, (6) discrimination, and (7) harassment. Psychology at Work: Five Approaches to Conflict Resolution – Five approaches to conflict resolution are examined. Researchers have identified five possible approaches: avoidance, accommodation, compromise, authoritative command, and collaboration. Critical Thinking/Active Learning: Are You Assertive? – The differences between passive, aggressive, or assertive responses to conflict are explored and students are given an opportunity to assess their level of assertiveness with the Rathus Assertiveness Schedule. Assertive verbal and nonverbal tips are offered for saying “no”. Instructor’s Resource Guide Chapter 18         Page  35
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T eaching R esources SECTION I - COMMUNICATION Learning Objectives # 1 -5 SECTION II - PERSUASION Learning Objectives # 6-7 SECTION III – CONFLICT Learning Objectives # 8-13 K ey T erms COMMUNICATION communication (p. 612) Instructor’s Resource Guide Chapter 18         Page  36
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kinesics (p. 617) mixed messages (p. 622) nonverbal communication (p. 616) paralanguage (p. 618) proxemics (p. 617) PERSUASION bait-and-switch technique (p. 629) central route to persuasion (p. 630) door-in-the-face technique (p. 628) foot-in-the-door technique (p. 628) lowball technique (p. 629) need for cognition (p. 630) peripheral route to persuasion (p. 630) persuasion (p. 625) CONFLICT assertiveness (p. 638) conflict (p. 632) emotional conflict (p. 635) substantive conflict (p. 634) Instructor’s Resource Guide Chapter 18         Page  37
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