The Michelle Obama Campaign.edited.docx

Sports and game are among the most advised activities

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sports and game are among the most advised activities which improve the performance of the body. These activities make a person sweat, and the sweat is believed to get rid of the toxic substances in the body. While inaugurating the first meeting in the White House, Michelle Obama was heard saying that, everyone has to provide food responsibly to the children (Ludwig, 2018). In attendance were the prominent media personality, research institutions, government
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THE MICHELLE OBAMA CAMPAIGN 7 agencies and representatives from the food industry as well as parent groups. The children eat what is given to them. Therefore giving them healthy foods would make them adopt the strategy even when they are older and the trend would be passed on from generation to the next. Michelle Obama approach of reaching the audience can be termed as being conceptual and holistic too. When choosing food for their families, the parents need support instead of undermining their effort. Michelle Obama is in total agreement with the sentiments of the above sentence because she was quoted saying that the goal of the anti-obesity approach was to ‘empower parents instead of undermining them.’ Food advertisements aimed at reaching children can either create the missed opportunities or can directly threaten their health. For this reason, the marketing strategy should be structured in a way that is effective and efficient I advocating against obesity cases in children and young adults. The former first lady was in her Let’s move campaign speech was heard praising the Walt Disney Company for its refusal to market and advertised junk foods on their channels, theme parks and also on their websites (Ferrara, 2013). This move by Walt Disney was positively received by people since it was a significant step it made towards ensuring that media houses are at the forefront of advocating for clean and healthy eating among children. The frozen food company Bird's Eye also caught the attention of Michelle Obama. The food company was showered with praises for its efforts in campaigning for healthy eating. The food company used characters from the iCarly television series to advertise healthy foods like vegetables. The advertisement must have caught the eyes of many young television observers, and this is because, the characters used are well known and loved by the children (Puhl, Peterson & Luedicke, 2013). Apart from the mentioned campaign strategies, there are multiple of another approach she used in her anti-obesity campaigns which shows the effectiveness of her campaign.
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THE MICHELLE OBAMA CAMPAIGN 8 The existing evidence reveals that the ideologies the former first lady has been using have proved appropriate for the obesity campaign. The Context in Which the Propaganda Occurs The propaganda techniques from the CDC emerged at the time when the obesity menace was at the forefront of the national crisis in America. The campaign came at a time when the audiences were believed to be receptive. When it comes to propaganda, context is considered as
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