RFM method can also be used 4 TRE Y research Customer Selection and Targeting

Rfm method can also be used 4 tre y research customer

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RFM method can also be used 4
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TRE Y research Customer Selection and Targeting Customer Selection Akshaya Patra should look at the LCV value for selecting its customer from organizations, individuals, partners and supporters. By looking at the response to the previous marketing stimuli, customers can be chosen. Retaining old customers is important, but in the same time, Akshaya Patra has a mission to feed to 5 Million children in 2025 for which it needs funds. Hence it has to look for potential supports and expand its support base. Customer Targeting Akshaya Patra can target the visitors at the temple (ISKCON) and create awareness. Use of print media, Television ads, emails and messages to potential donors to create awareness about the program. Getting in touch with the CSR wing of the organization. By helping the Government and penetrating deeper into rural areas 5
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TRE Y research 1. Referrals schemes for donorship – If a donor refers 5 successful donors, then two children are fed for a month. 2. Corporates have the statutory CSR filing documents and the individuals have their taxation documents. The foundation can help in this which
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