In an leadership is assumed not through common ownership or contractual ties

In an leadership is assumed not through common

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38)In a(n) ________, leadership is assumed not through common ownership or contractual ties butthrough the size and power of one or a few dominant channel members.38) A)horizontal marketing systemB)contractual VMSC)administered VMSD)conventional VMSE)corporate VMS 39)________ buy mostly from producers and sell to retailers and industrial consumers.39) 40)Which of the following wholesaler's channel functions is exemplified by buying in carload lotsand then dividing these lots into small quantities?40) TRUE/FALSE. Choose 'A' if the statement is TRUE and 'B' if the statement is FALSE.41)Unsought products are products that the customer usually buys frequently, immediately, andwith a minimum of comparison and buying effort.41)42)The augmented product is the actual product plus the various services and benefits offered withit, such as a warranty, free delivery, installation, and maintenance.42)43)Product mix width refers to the total number of items a company carries within its product lines.43)44)A company's product mix has four important dimensions: width, length, depth, and consistency.44)45)Multibranding offers a way to establish different features that appeal to different customersegments, lock up more reseller shelf space, and capture a larger market share.45)46)Profits drop during the growth stage of the PLC because per customer promotion costs are high.46)47)Most successful products are immediately accepted, and quickly move to the growth stage of thePLC. 47) 7
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48)Using the PLC concept to develop marketing strategy can be problematic because strategy is botha cause and a result of the product's life cycle.48)49)When sales of a product drop during the decline stage of the PLC, a company typically modifiesthe marketing mix, the product, or the market.49)50)A company should strive to build a brand name that becomes identified with the productcategory, as Scotch Tape did.50)8
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Answer KeyTestname: E4 Q2 SPRING1)D2)A3)E4)D5)E6)E7)D8)E9)A10)A11)E12)B13)D14)D15)C16)B17)D18)B19)C20)A21)B22)C23)D24)D25)E26)A27)E28)A29)C30)D31)A32)C33)C34)B35)C36)C37)C38)C39)D40)B41)FALSE42)TRUE43)FALSE44)TRUE45)TRUE46)FALSE47)FALSE48)TRUE49)FALSE50)FALSE9
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