If you are writing a report recommending that your

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· If you are writing a report recommending that your company move from Google mail to Outlook, you do not want a few sentences on how good Outlook is. You want to show some screen captures of Google mail to demonstrate that it is awkward, is cumbersome, or has inconvenient features. You also want to show some screen captures of Outlook to demonstrate that it does not feature these shortcomings and improves upon these problems. · If you are writing a report recommending that a sidewalk be repaired in your neighborhood, you do not want a few sentences describing why sidewalks should be smooth. You want to show some photographs of the sidewalk that is in disrepair, demonstrating why its current state is unsafe, unsightly, or otherwise undesired. · If you are writing a report recommending that your local high school repair parts of its football field, you do not want a few sentences describing the value of athletics for high
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school students. You want to show some photographs demonstrating where the field needs to be repaired, quote individuals that you have interviewed on the problems with the field now, etc. Notice that in all four examples listed above, primary research was included. Interviews with co-workers or individuals in the community, screen captures of software applications, or photographs of the neighborhood or the football field all represent primary research. Such research adds to the persuasiveness of the report. Without this type of evidence, the report is not thorough and lacks persuasiveness. The decision-maker will not be persuaded that the problem you are outlining is an actual problem unless you can demonstrate that it is an actual problem in the context. Moreover, in the discussion, you describe, in paragraph form, your conclusions and your recommendations. You need to explain why you have come to these conclusions and why you are making these specific recommendations.
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