incorporating the auto-defrost feature.
Since men and women cannot be charged different prices for the
same product, the manufacturer is considering introducing two different models.
The manufacturer has
deteremined that men value a simple microwave at $70 and one with auto-defrost at $80 while women
value a simple microwave at $80 and one with auto-defrost at $150.
If there is an equal number of men and women, what pricing strategy will yield the greatest revenue?
What if women comprise the bulk of microwave shoppers?