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8.What do the market size index and the market growth rate index tell you?
9.Consider the market segment screening method. Take a lifestyle segment- say, people who like do-it- you home decorating. How would the segment screening method suggest that you go about identifying potential foreign markets?1.Definable:- in this the home decorating is able to identified and measures the segments inthis we rely more on the socioeconomic indicators and also reflect on the life style of thedifferent people .2.Large:- while doing the home decorating we should mainly focus on the large segmentswhich is worth to be needed to serve the mankind.3.Accessible:- if we cannot reach our target segment for home decorating we should needto do a good promotional or distribution purpose to be successful.