What do the market size index and the market growth rate index tell you Market

What do the market size index and the market growth

This preview shows page 5 - 8 out of 12 pages.

8.What do the market size index and the market growth rate index tell you?
Image of page 5
Image of page 6
9.Consider the market segment screening method. Take a lifestyle segment- say, people who like do-it- you home decorating. How would the segment screening method suggest that you go about identifying potential foreign markets? 1. Definable:- in this the home decorating is able to identified and measures the segments in this we rely more on the socioeconomic indicators and also reflect on the life style of the different people . 2. Large:- while doing the home decorating we should mainly focus on the large segments which is worth to be needed to serve the mankind. 3. Accessible:- if we cannot reach our target segment for home decorating we should need to do a good promotional or distribution purpose to be successful.
Image of page 7
Image of page 8

You've reached the end of your free preview.

Want to read all 12 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes