▪ How would you promote your products and services through your website? ▪ What kind of information, contents, features and services you aim to provide through your website ▪ How would you make your website stand out and be noticeable from aesthetic point of view? ▪ How could people provide you with timely and accurate feedback through the website Based on the above concepts, develop a website marketing strategy that includes; 1. Website marketing goals and objectives 2. Overview of current technological landscape and planned technological platform for your website 3. Features that align with e-marketing strategies (e.g. newsletter, banner, bulk mailing etc.) 4. Marketing outcomes and benefits in terms of actual on-the-ground business 5. Website marketing strategies (including mobile devices) 6. Website design elements, themes or concepts that align with overall marketing objectives 7. Planned features, contents and services offered through the website 8. Feedback mechanisms 9. Measures for evaluating website marketing strategy There is a vast amount of public domain data available on the internet on developing an implementing website or internet marketing strategies. However, utmost care should be taken to avoid plagiarism. The strategies should be developed in your own language and all external sources must be cited using the Harvard Referencing System. Mere cut-paste from the internet without appropriate citation may risk plagiarism. Assessment Criteria The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work. ▪ Developed website marketing goals and objectives ▪ Objectives follow the SMART convention ▪ Website marketing objectives reflect business’s core business activities and values
BSB52415| BSBMKG510 Plan E-Marketing Communications Learner ’s Guide | V 3.0 | Jan 2017 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: QAC | Next Review: Dec 2017 Page 10 of 11 ▪ Website marketing objectives align with e-marketing and overall marketing objectives of the business (Assessment Task1) ▪ Website marketing objectives identify business’s website as a potential marketing tool to market and promote products and services ▪ Planned features and contents support e-marketing and overall marketing objectives of the business (Assessment Task1) ▪ Aesthetic elements and design concepts/themes are outlined with a view to make the website more appealing and attractive to potential visitors ▪ Website marketing strategies are devised to meet overall marketing objectives of the business ▪ Website marketing strategies include the use of latest technology and innovations, including mobile platforms ▪ Website marketing strategies include tactics for attracting more unique visitors and increase the internet profile and presence ▪ Online feedback mechanisms and storage and use of feedback data have been described in detail ▪ Measures to evaluate effectiveness of website marketing strategy and further review have been established ▪ Overall website strategies align with marketing objectives and focus on promoting business’s products and services using internet/website as a marketing tool ▪ The strategy documents is well structured with appropriate headings/subheadings and citations
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