Major Organization Project (Module 1).docx

Lastly disney owns 73 of national geographic global

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and all of FX Entertainment and Productions. Lastly, Disney owns 73% of National Geographic Global Networks such as National Geographic TV, Nat Geo Wild, and Nat Geo Mundo (Carpenter, 2019). What all of these television stations have in common is that they all serve a purpose to entertain all people no matter the race, gender, age, ethnicity, or religion. These media networks range from youth television shows such as Mikey Mouse, to teenaged television shows such as Wizards of Waverly Place, to adult television shows such as the Bachelor/Bachelorette. They also cover different styles of television such as news and sports casts. Having this range of reach to individuals
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all over the world serves and provides them with entertainment, which is the ultimate product and serves Disney’s Media Network provides. Disney Media Networks Mission & Vision Disney’s overall objective is to “entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company” (About - Leadership, Management Team, Global, History, Awards, Corporate Responsibility, n.d.). Disney’s vision is short and straight to the point which is to “Make people happy”. The mission and vision statement do coincide with one another, and their new strategy of Direct-to-Consumer which is newly crafted to help aid both the mission and vison of Disney. This new Direct-to-Consumer allows for streaming services of a global multimedia platform (The Walt Disney Company Announces Strategic Reorganization., 2018). Sanctioning for people all around the world to be entertained, inspired, and pleased through Disney’s storytelling. Ben Sherwood President of Disney/ABC Television Group and James Pitaro President of ESPN co-chaired for the Media Networks of Disney. With these two leading the media networks they will implement the new Direct-to-Consumers and International business to the international Disney Channel operations, which previously stated included Disney Channel, Disney Junior, Disney XD, Radio Disney, Disney Television Animation, and It’s a Laugh Productions. Sherwood and Pitaro also responsible for the management of the global advertising sales and technology of this new plan and product. Disney Media Networks Operations Strategy As previously stated the corporate mission statement is “Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (Williams,
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2019). There was an evaluation of this mission done by Strategic Management, which I perceived as a great perception on how well the corporate views and operates the company compared to the mission and vision. Keep in mind that the operations strategy of Disney trickles down to each segment of the company, such as the media networks and effects how that branch strategizes their operations. Referring back to the evaluation, Disney received a 1.2 points out of the obtainable 4.5
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  • Fall '19
  • American Broadcasting Company, Walt Disney Company, Disney-ABC Television Group, Disney Media Networks

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