The government is imposing higher environmental taxes

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The government is imposing higher environmental taxes to market cleaner options, regulations as such will increase the logistics and packaging cost for Lego. Information Technology Technology allows manufacturers to innovate their existing production lines and introduce competitive products to the market. By implementing technology, producers became strong in their business and build "strengths" points for their businesses. However, technology brings some weaknesses for the business. On the other hand, from external perspective, using technology brings opportunities to organizations. Threats and risks also are other factors that technology may create for the market. Strengths LEGO was the first toy manufacturer in Denmark that implemented technology in its production line. LEGO believed to produce products with the highest quality. Over the
LEGO BUSINESS PROPOSAL 19 periods, LEGO attempted to maintain or even enhance the quality of products and their operating systems. Technology alters the process of design and helps to increase creativity in products' structure. These products increase children's creativity and help them to enrich their abilities in imagination. LEGO was continuously improving its design by using advanced equipment. Technology increases competitiveness in the market. The process of design and operation became shorter. Manufacturers like LEGO regularly introducing new products for their customers. LEGO entered a new market through a partnership with companies, which designed "video games". LEGO introduced a variety of games for children and young people. Internet as a technology medium provided significant development for LEGO Company. LEGO transferred its products and business to modern "video games". LEGO allowed players to design their own "mini-figure" to communicate and play with other children in the internet environment. LEGO provides a wide range of information and services through its website. LEGO introduced "Digital Designer" software, which allowed individuals to use several catalogs and design their products. Weaknesses Employing technology is rather expensive. Manufacturers like LEGO expending significant amount on advanced equipment and programs in their operating system. This method creates a cost for producers and consequently the cost of final products will increase accordingly.
LEGO BUSINESS PROPOSAL 20 LEGO used a common mold for manufacturing different products. It was time- consuming to change a specific mold for particular products. In operations management, to increase efficiency manufacturers require to employ an effective approach Opportunities LEGO can produce and develop several sets with bricks. Bricks can connect and tight with each other easily and create new features. LEGO can modify its existing products by implementing a few changes.

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