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One trick of the trade is to incorporate time as transitions. If you have a one-hour ceremony involving severalawards and one featured speaker, indicate on the agenda that the speaker has seven minutes for their presentation.Communicate this to them before the event so they can prepare their remarks around this time frame. Then budgetthree minutes as a transition to the next event. It won’t take you three minutes to make the transition, but bybuilding this time window into the schedule you allow for a degree of overlap that may be required to keep theevent on track in case the speaker speaks for nine minutes.
It is especially important to observe the schedule if you are emceeing a multipart event with breakout sessionsand/or segments on different topics of interest to different audiences. Imagine an all-day conference for whichsome attendees registered only for the afternoon session and some only for the morning. Now imagine that themorning speaker was delayed due to a travel mishap. As emcee, would you decide to postpone the morning topicand have the afternoon speaker give his presentation in the morning? If so, you would need to be prepared to giverefunds to afternoon attendees who missed the speaker they signed up to hear—and even if their registration feeswere refunded, they might still be upset about having spent time and money traveling to the event. The solution?Have a “Plan B,” such as a substitute speaker who is qualified to present on the topic of the “top billed” speaker.A professional master of ceremonies is expected to keep the event running on time while “making it look easy.”The audience will appreciate the seamless progression as the event proceeds.Key TakeawayServing as the master of ceremonies is an honor that involves a great deal of responsibility and preparation.Exercises1. Create a sample awards ceremony that incorporates the acceptance speech assignment as well asthe introducing a speaker assignment. This assignment then combines three functions into one,where each person plays their role. One person will need to serve as master of ceremonies. If theclass is large enough, you may be able to subdivide into groups and hold separate ceremonies inmore than one classroom. Planning and preparing a ceremony takes time and attention to detail. Italso never goes as planned. Remain calm and relaxed as you perform your awards ceremony.2. Evaluate a master of ceremonies and post your results. Share and compare with classmates.
15.9 Viral MessagesLearning Objectives1. Discuss the elements of viral messages.2. Understand strategies to develop effective viral messages.What was once called “word of mouth” advertising has gone viral with the introduction of social marketing viathe Internet. What was once called a “telephone chain,” where one person called another in order to pass alongnews or a request in a linear model, has now gone global. One tweet from Twitter gets passed along and themessage is transmitted exponentially. The post to the Facebook page is seen before the nightly news on television.