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media content is added to the internet it will only increase the appeal of Netflix. If more streaming media is added to Netflix is only increases its appeal compared to Redbox. With Redbox if you rent a movie you are stuck with movie regardless if it is a good movie or not. However, with Netflix if a movie or show is not good you can turn it off and find another selection. With increased streaming media content it will directly impact the amount of options Netflix can present to its consumers.Redbox plans to give an attempt at their own streaming service in hopes to compete with Netflix, Amazon, and other streaming services. This is not the first time Redbox has exploredthe streaming industry. In 2013, Redbox Instant was created when Redbox teamed up with Verizon to offer a streaming option, Redbox Instant, offered thousands of movie and
television selections for a monthly fee of six-dollars (Rao, 2016, para. 3). However, eighteen months later, the service was discontinued due to lack of users. The second streaming ventureis called Redbox Digital and will operate in a similar fashion to Apple’s iTunes, Amazon, andGoogle Play. Consumers will have the option to rent or buy their movie and/or television selections from a single Internet portal. This is not a threat to Netflix. With Redbox already having failed in the streaming arena it will be difficult for them to erase that sour taste in consumers’ mouths from previous experiences. This will not threaten Netflix because it has already created a dominance and following that will be hard for other streaming services to steal consumers from Netflix. 2.Do you think Netflix will remain the dominant force in both streaming and movie rentals? Why or why not?