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54. The focused differentiation strategy differs from the differentiation strategy in that a. the focused differentiators have a broader competitive scope. b. the value-creating activities of focused differentiators are more constrained. c. focused differentiators target a narrower customer market. d. there are fewer risks with the focused differentiation strategy. ANS: C PTS: 1 DIF: Medium REF: 116-117 OBJ: 04-04 TYPE: 55. Chicos is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chicos has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chicos customers based on their spending levels. Chicos uses a ____ strategy. 56. Although they are radically different companies, Godiva (chocolate) and Maserati (cars) share a business strategy, which is 57. The Monteleone Company pays large fees to a highly-recognizable, prestigious individual to be the spokesperson for the companys products, luxury private jets. Monteleone is probably following the58. The risks of a focus strategy include a. a competitors ability to use its core competencies to outfocus the focuser by serving an even more narrowly defined segment.
b. a competitors ability to use its core competencies to outfocus the focuser by serving an even more broadly defined segment.c. decisions by industry-wide competitors to use their resources to serve a wider range of d. decisions by focused competitors to use their resources to serve a wider range of customers needs. ANS: A PTS: 1 DIF: Medium REF: 117 OBJ: 04-04 TYPE: comprehension NOT: customers needs than the focuser has been serving. 59. Focus strategies are