Following listed requirements and deliverables part a

following listed requirements and deliverables
PART A
THE ORGANISATION/SMALL BUSINESS
Your Risk Management Plan (RMP) is to address each of the following required key
points:
 Provides a clear and concise Company Overview and Summary
Company Overview
ACA Travel Agency Pty Ltd is one of the leading Tour Operators in Sidney, providing
comprehensive services for groups and individuals, ACA Travel Agency Pty Ltd first
established in the year 2009 by qualified professionals with more than ten years of
experience in the tourism industry. Holding places, people and customs through
professional guides, modern transportation, quality hotels, fine restaurants and other
key attraction vendors.
Centrally located in the heart of Sidney on 505 George Street Sydney NSW 2001,our
offices are open from 9 AM till 7 PM 6 days a week; you can freely call our agents
24/7 for urgent requests or emergency.
Products and Services
Assessment Task
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ACA Travel Agency provides high quality domestic and international holidays with a
consistently high level of expertise and knowledgeable. The have a good reputation of
friendly service. Research indicates a growing demand for their domestic and international
travel product/service combination.
Market
Target market:
The market has been divided into three target markets or segments:
• Individual walk in customers;
• Corporate online bookings;
• Groups (organisations and business travel).
Marketing strategy:
Through an integrated marketing mix, the marketing strategy will seek to create customer
awareness regarding the value ACA Travel represents toward target markets and work
toward maintaining and building customer loyalty and referrals.
The Future
Vision statement
Within five years, the company will have established itself as a premier provider of
domestic and international travel for the ethically and socially aware traveller. ACA
travel will have expanded to a number of key locations in the Sydney CBD.
Strategic directions:
 Increase revenue through targeted marketing campaigns.
 Control direct and indirect operational costs.
 Maintain superior product and service quality standards through work with
their suppliers
 Establish ACA Travel Agency brand as ethical and environmentally
responsible company.
 Maintain highly trained and motivated staff.
The Finances
On start-up in 2009, both partners contributed $150,000 to the business to cover initial costs
and ensure cash flow. The business also took out a small business loan of $200,000.
ACA Travel Agency anticipates a profit for the coming financial year of approximately
$230,000. Thisfigure represents a 15% improvement over profit figures for the previous
financial year.
 Contains a considered Stakeholder Analysis: Lists and describes each of
the internal and external stakeholders the company has involvement with
INTERNAL STAKEHOLDERS
Assessment Task
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Owner Manager: Rufus Clarendon
MBA from the University of Melbourne and 15 years’ experience in financial management
and operating various small businesses, including travel agencies and cafes.