following listed requirements and deliverables PART A THE ORGANISATION/SMALL BUSINESS Your Risk Management Plan (RMP) is to address each of the following required key points: Provides a clear and concise Company Overview and Summary Company Overview ACA Travel Agency Pty Ltd is one of the leading Tour Operators in Sidney, providing comprehensive services for groups and individuals, ACA Travel Agency Pty Ltd first established in the year 2009 by qualified professionals with more than ten years of experience in the tourism industry. Holding places, people and customs through professional guides, modern transportation, quality hotels, fine restaurants and other key attraction vendors. Centrally located in the heart of Sidney on 505 George Street Sydney NSW 2001,our offices are open from 9 AM till 7 PM 6 days a week; you can freely call our agents 24/7 for urgent requests or emergency. Products and Services Assessment Task BSBRSK501 Manage Risk Page 8 of 71
ACA Travel Agency provides high quality domestic and international holidays with a consistently high level of expertise and knowledgeable. The have a good reputation of friendly service. Research indicates a growing demand for their domestic and international travel product/service combination. Market Target market: The market has been divided into three target markets or segments: • Individual walk in customers; • Corporate online bookings; • Groups (organisations and business travel). Marketing strategy: Through an integrated marketing mix, the marketing strategy will seek to create customer awareness regarding the value ACA Travel represents toward target markets and work toward maintaining and building customer loyalty and referrals. The Future Vision statement Within five years, the company will have established itself as a premier provider of domestic and international travel for the ethically and socially aware traveller. ACA travel will have expanded to a number of key locations in the Sydney CBD. Strategic directions: Increase revenue through targeted marketing campaigns. Control direct and indirect operational costs. Maintain superior product and service quality standards through work with their suppliers Establish ACA Travel Agency brand as ethical and environmentally responsible company. Maintain highly trained and motivated staff. The Finances On start-up in 2009, both partners contributed $150,000 to the business to cover initial costs and ensure cash flow. The business also took out a small business loan of $200,000. ACA Travel Agency anticipates a profit for the coming financial year of approximately $230,000. Thisfigure represents a 15% improvement over profit figures for the previous financial year. Contains a considered Stakeholder Analysis: Lists and describes each of the internal and external stakeholders the company has involvement with INTERNAL STAKEHOLDERS Assessment Task BSBRSK501 Manage Risk Page 9 of 71
Owner Manager: Rufus Clarendon MBA from the University of Melbourne and 15 years’ experience in financial management and operating various small businesses, including travel agencies and cafes.
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- Spring '20