Refer to novartis one thing novartis plans to do is

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126. Refer to Novartis. One thing Novartis plans to do is increase sales to governments and to the United Nations agencies because these are the typical buyers of vaccines to distribute in poor countries. Thus, the company is willing to give up short-term profits to increase market share for this company. In terms of the portfolio matrix, which basic strategy will Novartis be implementing? a. hold b. harvest c. divest d. build e. divert ANS: D If an organization has an SBU that it believes has the potential to be a star (probably a problem child at present), building would be an appropriate goal. PTS: 1 REF: 24 OBJ: 02-6 TOP: AACSB Communication | TB&E Model Strategy NAR: Novartis NARRBEGIN: Delta Faucet Company Delta Faucet Company
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Masco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divi- sions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta Faucet was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder market- place. Research in 2002 showed that while builders respect the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta Faucet. To change its image, Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan, "Beautifully Engineered." NARREND 127. Refer to Delta Faucet Company. The Delta Faucet Company is a _____ of Masco. PTS: 1 REF: 18 OBJ: 02-3 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company 128. Refer to Delta Faucet Company. Delta Faucet would most likely have gathered the information about how homeowners perceive its products through the use of a(n): PTS: 1 REF: 18 OBJ: 02-4 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company
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