P 552 which of the following motives are most likely

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15. (p. 552) Which of the following motives are most likely in affective choices? A. consummatory motives B. primary motives C. affective motives D. immediate motives E. instrumental motives Difficulty: moderate 16. (p. 552) Which type of motives underlie behaviors that are intrinsically rewarding to the individual involved? Difficulty: moderate 16-30
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Chapter 16 - Alternative Evaluation and Selection 17. (p. 552) Pamela likes to sew because it relaxes her. To her, it's like therapy. For Pamela, sewing represents which type of motive? Difficulty: moderate 18. (p. 552) Which type of motives activates behaviors designed to achieve a second goal? Difficulty: moderate 19. (p. 552) Hannah asked her mother to buy her a certain brand of athletic shoes because that's what all the other kids are wearing at school. For Hannah, which type of motive is most likely underlying her request for that specific brand? A. instrumental motive B. affective motive C. cognitive motive D. consummatory motive E. personal motive Difficulty: moderate 16-31
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Chapter 16 - Alternative Evaluation and Selection 20. (p. 554) Which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made, and it involves attribute-by-attribute comparisons across brands? Difficulty: easy 21. (p. 554) Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process? Difficulty: moderate 22. (p. 554) Which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice? Difficulty: moderate 16-32
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Chapter 16 - Alternative Evaluation and Selection
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  • Spring '12
  • Xi
  • Decision Making, Bounded rationality, evaluative criteria

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