Centre spread the two facing centre pages of a

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Centre Spread: The two facing centre pages of a publication appearing on a continuous sheet. Channel: A place on television dial where a station can be received. Also, in communication, one of avenues for reaching an audience. Circular: A mailing piece or free-distribution item, usually one sheet. An item intended for widespread, inexpensive distribution. Class Publication: Periodicals designed to appeal to particular, well-defined groups, interested in certain limited subjects.
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Clip: In broadcasting, a short segment taken from the whole or to be spliced in. In print media, a clipping. Community: The adjacent geographical area influenced and affected by company policy and production. Conservation: Support of the public's existing opinion and preventing it from changing. Consumerism: The composite of movements and causes purporting to protect the consumer in the purchase of goods and services, product safety and other matters. Control Group: Group in which the members are chosen for their characteristics or opinions. Often a group not exposed to test that is used as a comparison to test group in equating results. Conversion: To sway public opinion from one side of an issue to another. Copy Desk: Editor's centre at newspaper, magazine, TV or radio station where copy is edited and headlines written. Copy: Written material, such as press release, the text of booklets, broadcast material, or a magazine article.
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Copy Reader: Editor who reads and corrects copy and usually writes headlines. Correspondent: Out-of-town or travelling reporter. Coverage: Extent of distribution of publicity or opinion-affecting material. Cover Stock: Sturdy papers used for pamphlet and booklet covers, posters, memo cards, announcement cards and similar purposes. Cropping: Changing the proportions or size of an illustration to eliminate unnecessary or undesirable background or to enable the reproduction to fit into a specific space. Crystallization: Bringing into public consciousness previously vague or sub-conscious attitudes. Data line: Line at start of a story giving point of origin and date. Deadline: Time when story must be completed. Debrief: Originally, to interrogate a serviceman after return from combat area. Now includes interviewing members of an organization or their readings of public attitudes. Documentary: Informational film or television show with a unified subject or purpose.
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External Publication: A publication issued by an organisation to people outside its own employee or membership groups, such as to customers, the local community, the financial world etc. Feature: 1. A story based more on interest or background than on news,. 2. The main topic of interest in a story. Feed: Electronic signal sent from the source to other activities. File: Send story by wire or electronic means. Filter: A short bit of copy used in making up the pages of publication to fill small spaces.
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