Anticipate social change and react early and

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Anticipate social change and react early and voluntarily. What do the public expect?
P a g e | 42 Activity 2D
P a g e | 43 2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary Ongoing review of performance You will need to allot adequate time for reviewing performance of your team to ensure that the budget is on track and the objectives will be reached. You may need to organise regular one-to one sessions with individual staff and group meetings to give the chance for feedback on both sides. You can use group meetings as a time to brainstorm options with colleagues. If things are not going as planned, you may need to make adjustments. Brainstorming is a quick and easy way to gain some ideas. You may have to change the type of technology you are usingassess what you have how will this impact on what is to come and the end goal? If changing the technology has a low impact on the achievement of the goal it could be a good option. Contingencies It is good practice to create contingencies or adaptable plans so that any problems or developments that occur can be easily incorporated into the plan. You should have planned for the possibility of change. It takes time to make changes to a marketing plan and you will need to ensure that you have the time complete any changes ready for implementation. One way to ensure you complete the planning process and implementation activities on time is to have contingency plans in place.
P a g e | 44 Activity 2E
P a g e | 45 3. Prepare and present a marketing plan 3.1.Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approachesand a strategic marketing mix3.2.Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics 3.3. Present marketing plan for approval in the required format and timeframe3.4. Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
P a g e | 46 3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix Organisation and marketing requirements You should ensure that your marketing plan meets organisational and marketing objectives. This means using appropriate marketing approaches and a strategic marketing mix to suit your organisation’s requirements. Marketing approachesmay include: Differentiated target marketing Direct marketing Direct response marketing E-business Mass distribution Mass marketing Personal selling Product variety marketing Promotion marketing. Marketing mix The marketing mix is the blend of the product, price, promotion and place that support each other.

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