100%(2)2 out of 2 people found this document helpful
This preview shows page 15 - 18 out of 18 pages.
1. What do we want to achieve? (Goal setting)2. What is happening? (Performance measurement)3. Why is it happening? (Performance diagnosis)4. What should we do? (Action correction)Evaluation Methods:
1.Marketing, Assessment No.1Page 16v1.1, Last updated on 23/02/2019 by MM
T-1.8.1APPENDIXInclude any attachments, facts, figures, pictures, diagrams, brochures, web screenshots, etc that you have discussed in your plan and may relate to explain the e-marketing plan more clearly.Marketing, Assessment No.1Page 17v1.1, Last updated on 23/02/2019 by MM
T-1.8.1LINKS TO TEMPLATESGantt-Chart or Schedule templatesBudget & Costing templatesSWOT/PESTLE analysis templatesMarketing Action Plan templates Marketing Mix/4Ps templatesReporting Writing Guidelines e-Marketing Plan Resources (DeniseAmmann).pdf-create-an-email-marketing-plan.pdf?_ga=1.33545726.1916863475.1472675157Marketing, Assessment No.1Page 18v1.1, Last updated on 23/02/2019 by MM