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Unformatted text preview: lollipop, juice, some fruit, a kid-size shopping cart—to help keep them happy and calm and to prevent them from putting things in your basket.” Bottom Shelf What’s there: Store and private-label brands; oversize and bulk items. Why: “Store brands go on shelves four and five because people who buy store brands will always hunt for them,” says Childress. “The supermarkets carry bulk items to compete with warehouse clubs like Sam’s and Costco,” Liebmann explains, and bulk items are awkward to store anyplace but the bottom shelf. Shopping tips: “Store brands are usually close to the market leader in quality yet less costly,” says Liebmann. Underhill adds: “The same manufacturer that makes the branded product often manufactures the house brand. It may be for all practical purposes the same product in a different package.” When buying bulk items, don’t go overboard. “Americans often buy more than we need with the idea that we’ll store it, ” says Underhill. “If you have 64 rolls of toilet paper, it isn’t really a bargain; it’s money out of your pocket that could be earning interest in the bank instead. And the more you have, the more you tend to use.”...
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- Fall '12
- Liebmann, Childress. Tesler