p 247 Customers view regularly unsought products as A basically the same B

P 247 customers view regularly unsought products as a

This preview shows page 171 - 173 out of 201 pages.

287.(p. 247)Customers view regularly unsought products as A. basically the same.B. really new ideas that potential customers do not know about yet.C.undesirable but not unsold forever.D. different and they want to inspect them for quality and suitability.E. worth the time and effort to compare with competing products.AACSB: AnalyticBloom's: KnowledgeDifficulty: MediumLearning Objective: 09-06 know the differences among various consumer and business product classes.288.(p. 246)Which of the following statements about consumer products is true? AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 09-06 know the differences among various consumer and business product classes.289.(p. 246-247)Regarding consumer products, AACSB: AnalyticBloom's: SynthesisDifficulty: HardLearning Objective: 09-06 know the differences among various consumer and business product classes.9-171
Background image
Chapter 09 - Elements of Product Planning for Goods and Services290.(p. 246)Which of the following orderings suggests the amount of effort (from little to much) that consumers are willing to spend in searching for the "right" product? AACSB: Reflective ThinkingBloom's: SynthesisDifficulty: HardLearning Objective: 09-06 know the differences among various consumer and business product classes.
Background image
Image of page 173

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture