Chapter 5 Terms.xlsx

Demand that originates from the demand for consumer

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Demand that originates from the demand for consumer products in business-to-business marketing. Electronic Data Interchange (EDI) Sophisticated programs that link a customer with its suppliers to manage inventories and automatically replenish supplies. A category of products purchased by manufacturers that represents the equipment, supplies, and services needed to keep their business operational. The process of online business purchasing. An individual who controls access to information and relevant individuals in the buying center. Local, state, and federal entities that have unique and frequently challenging purchasing practices for manufacturing firms. When changes in demand are not significantly affected by changes in price. An individual, either inside or outside the organization, with relevant expertise in a particular area who provides information used by the buying center in making a final buying decision. The individual who starts the buying process.
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Institutions Modified Rebuy New Purchase Organizational Factors Out Supplier Personal Factors Product Choice Product Demand Reliability Request for Proposal (RFP) Resellers Straight Rebuy Nongovernmental organizations
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